The Power of Pink

On Wednesdays we wear PINK as a team to celebrate our clients and the causes they are passionate about.

When Craft Bank team members Shelly and Jodi coincidentally both wore pink on a random Wednesday, they joked it was their "Mean Girls moment." Craft CEO Ross wanted "in" on the pop culture phenomenon, so the following week, both Nikki and Ross joined the rose-colored fun. But in a twist, Shelly and Jodi--Craft's original pink ladies--forgot their pink garb (and they didn't live it down!) A playful Craft tradition was born, and the crew of pink-wearers grew.

This morphed into an ongoing campaign for Craft team members to wear PINK on Wednesdays as a team to celebrate their clients and the causes they are passionate about.

Win $500 for a charity of your choice!

Submit a photo and story of your company or colleague doing something PINK-worthy (Positive, Inspiring, Noteworthy and Kind), and we'll select a monthly winner to donate $500 to their chosen charity. Email hello@craft.bank to participate!